Groups ranging from counselors to truckers have something to say about holiday

Missing that spark in your relationship? The American Counseling Association is here to help.

Valentine's Day is Saturday, but just because it is often derided as an empty, commercial holiday doesn't mean couples can't use it to rekindle the fire in their hearts, according to ACA. A box of candy won't save a relationship by itself, "but it can be a start in showing the other person that you still care and are still paying attention," the group said in a statement.

"With Valentine's Day as a starting point, you can then continue the effort," ACA said. "Make sure birthdays and anniversaries are remembered, and then also celebrate special days, like the anniversary of your first date or the vacation you both enjoyed. Make a surprise celebration out of non-special days, just because you want to." http://bit.ly/19eWZVx

Other associations got in the mood by releasing their own takes on the holiday, although most focused on money, not love.

The Society of American Florists offered a number of tools to help members maximize their profits for what is arguably their biggest day of the year. The organization made available free Valentine's Day-theme digital ads that members could download for their websites and Facebook profiles. It also hosted a webinar about to deal with the press on the holiday.

The National Retail Federation reported that total spending on the holiday is forecasted to reach $18.9 billion this year, with the average person spending $142 on candy, flowers, apparel and more.

The American Trucking Associations is using the holiday to remind people that truckers need love too. The group noted in a recent news release that the Indiana Motor Truck Association and Truckers Against Trafficking—an advocacy group fighting human trafficking—handed out healthy snacks as part of a Valentine's Day themed "We Love Truckers" event in Belleville, Ind.

Recruitment firm Korn Ferry also got in the action. It recently released a survey of the top reasons executives "love their job." According to the results:

• 43 percent of respondents said relationship with co-workers is what they love most about their job.
• 55 percent said lack of growth opportunities is their greatest frustration.
• 47 percent said working for a company whose culture is aligned with their values would dramatically increase workplace moral.

The American Chemistry Council released a video dispelling the myths about the role of pheromones in sexual desire: